Strive​ Consulting    

Executive Coaching | Training | Facilitation 

Linda Sim ACC, BA(Hons)

Director - Executive Coach | Trainer | Facilitator


                                        At Strive we are passionate about people. Helping people and seeing them reach their true potential.

                                        Whether you are a small business owner, a team member in an organisation or a leader, we are here to provide the support                                                                                        you need. 

                                        We will work with you to transform your problems and challenges into solutions and results, culminating in professional and                                                                                      personal success.

                                        You may be looking at building on your strengths, improving your existing skills, or discovering new talents previously hidden.                                                                                    Together we can help you achieve your most desired results.


Linda has over 22 years' experience in coaching and training across several areas from Sales and Marketing and eCommerce to Loyalty. Her career has                              traversed a number of industries from teaching and the charitable sector to hospitality and aviation.

Her upbringing was in Hong Kong​, after which she moved to the United Kingdom to obtain her BA (Hons). She has lived in Australia, France, Spain,                                            the United States, and has travelled extensively. This gave her the opportunity of gaining insights into the diversity of people and cultures.

Linda is an Associate Certified Coach (ACC) with the International Coach Federation (ICF), is a Level 3 Accredited Coach with the Institute of Executive                              Coaching and Leadership (IECL) and is VP Membership at the Hong Kong International Coaching Community (HKICC). She is accredited in Heartstyles Character Development Tool and is an Accredited Practitioner and Coach in Neuro-Linguistic Programming and Time Line Therapy.

Linda loves to hike, is an avid swimmer, for leisure as well as participating in open water competitions, and volunteers as a swimming coach with                                        Splash Foundation, a charity which teaches domestic helpers, refugees and under-privileged children in Hong Kong how to swim. Linda also volunteers                                    as a rugby coach for children under the age of 10, and volunteers with Mind HK to help promote mental health awareness and well-being.​ ​​