Business Coaching - Training - Parent Coaching

Strive​ Consulting

Linda Sim ACC, BA(Hons)

Director - Business Coach | Trainer | Parent Coach

                                        At Strive we are passionate about people. Helping people and seeing them reach their true potential.

                                        Whether this is in your capacity as a parent, organisational team member or leader, we are here to                                               provide the support you need.  We will transform your problems and challenges into solutions and                                             results, culminating in parental, professional and personal success.

                                        You may be looking at building on your strengths, improving your existing skills, or discovering                                                    new talents previously hidden. Together we can help you achieve your most desired results.

Linda is a mother to 2 children, and this is where her desire stems from to help parents learn the skills required to have healthy, loving and open relationships with their children. She has over 20 years' experience in coaching and training across several areas from Sales and Marketing and eBusiness to Loyalty. Her career traversed a number of industries from teaching and the charitable sector to hospitality and aviation.

Her upbringing was in Hong Kong​, after which she moved to the United Kingdom to obtain her BA (Hons). She has lived in Australia, France, Spain, the United States, and has travelled extensively. This gave her the opportunity of gaining insights into the diversity of people and cultures.

Linda is an Associate Certified Coach (ACC) with the International Coach Federation (ICF), is a Level 3 Accredited Coach with the Institute of Executive Coaching and Leadership (IECL) and is a member of the Hong Kong International Coaching Community (HKICC).

She is certified in Dr. Thomas Gordon's Parent Effectiveness Training (PET) Programme (Gordon Training International).

Linda is an avid swimmer, for leisure as well as participating in open water competitions, and volunteers as a swimming coach with Splash Foundation, a charity which teaches domestic helpers, refugees and under-privileged children in Hong Kong how to swim. Linda also volunteers with Mind HK to help promote mental health awareness and well-being.​ ​​ 


'Having completed a 16-week course with Linda I have now managed to move forward with decisions and take the time to work on my business rather than the daily tasks.  I have learnt to delegate, create systems to make things easier and to think about which direction I want to head in and then making sure it happens. I have built up my confidence and I can now think more positively in how I want the company to grow.' - MD, Consulting, Hong Kong.

'I’m so fortunate and proud to have met Linda and made the investment into using an executive coach. Linda has been instrumental in improving my work performance as I’m currently transitioning into taking on more responsibility. She has a way to ask well-timed, powerful questions that push me to become a stronger leader for which I am grateful. I ALWAYS come out of our sessions with high energy and a plan to accomplish my objectives.  Linda's natural ability to focus on my strengths, listen intently and genuinely care is the reason why I keep coming back for more.'  Senior Business Manager, Consulting Services, Hong Kong.

'Linda is a true professional, her style and methods are very effective.  She did not make decisions for me but instead she helped me develop ways to deal with situations using my own knowledge and self-awareness.  I felt very supported throughout the coaching and  it helped me to refocus my energies and complete major goals in my  life, ultimately leading to the setting up my own business.'  - Senior Manager, Food & Beverage Industry, Hong Kong.

‘Linda built instant trust and rapport with me as my coach which I really appreciated. She is a great active listener and was genuinely interested in what I had to stay, asking very appropriate questions that made me think creatively. Linda was able to get me to consider a variety of options and see different perspectives that I had not thought of before. I felt very motivated after my coaching session with Linda and am looking forward to the next one.’ 

- Co-Founder and Managing Director, Global Recruitment Business, Hong Kong.

'I was thoroughly impressed at Linda’s ability to get me from thought to action during my coaching sessions. Her engaging style and active listening really inspired me to move forward. It is because of these sessions I have been able to clearly outline the thought process and steps needed to achieve some of my personal goals.' 

- Training Manager, Learning and Development, Hong Kong.

'Linda was warm and encouraging during my coaching sessions, she enabled me to find my goal, explore a number of options and build in clear actions I took that got me to where I wanted to be.’  -  Learning Consultant, The British Foreign Office, Hong Kong.

'I feel comfortable and trusting when talking and sharing in the coaching conversation with Linda.  She is a very good listener which enables me to have self-reflection.'  - Training Specialist, Public Utilities, Hong Kong.

'Linda is an attentive listener and an engaging coach.'  - HR Director, Professional Services Firm, Singapore.